Diploma in International Business & Marketing Management
Accredited by the British Accreditation Council for Independent Further and Higher Education
 
 COMBINED STUDIES 
 MANAGEMENT DIPLOMAS 
 
STUDENT    FOCUS

Sona Alberti, originally from Slovakia, successfully completed the Diploma in International Business & Marketing Management, which she was awarded 'with distinction'. Soon after completing her studies at LCIBS, Sona started work for the WARC (World Advertising Research Center), as a Research Assistant. Having worked for the company for just six months, she was then appointed to the position of Research Manager for the WARC's EMC division (EMC is the European Media Center)

DIPLOMA IN INTERNATIONAL BUSINESS
& MARKETING MANAGEMENT
Course Code: DIBMM

This course is for students who wish to acquire the full range of financial, administrative, managerial and marketing skills. Upon successful completion of the course, you'll be fully prepared for a multi-skilled management position in a wide variety of organisations, and will have the capabilities required for a career in either the business management or marketing management field.

 
   Areas Covered :

  • Business Economics
  • Financial Accounting
  • Sources of Finance
  • Managing Business Finance
  • Business Law
  • Oral Communication for Business
  • Business Writing
  • Sales Techniques
  • Negotiation Techniques
  • Principles of Management
  • Principles of Marketing
  • Service and Business-to-Business Marketing
  • International Marketing
  • Essentials of International Trade
  • eMarketing
  • Marketing management
  • Sales Promotion & Direct Marketing
  • Advertising & Media Studies
  • Consumer and Trade PR
  • Media Relations
  • PR Promotions & Sponsorships
  • Corporate PR & Corporate Social Responsibility
  • Crisis Management
  • Public Affairs
  • Event Management & Fund Raising
  • PR Planning
  • Writing a business and marketing plan (project)
  • Quantitative methods for business and marketing
  • Job Search Strategies & Techniques

   Timings for DIBMM :

  • Full-time:          15 months (4 terms)
    18 to 21 classroom hours per week
    OR                  18 months (5 terms)
    15 to 18 classroom hours per week
  • Part-time:        2 years+ (6 terms or more)
    3 to 12 classroom hours a week
  • Start dates:     January, May, September.
    See fees and dates (Europe & Commonwealth & Rest of the World) for full details.

 
 
Copyright © London College of International Business Studies (LCIBS)