LCIBS: Diploma in International Business & Marketing Management

14 Southampton Place, London WC1A 2AJ , UK
Tel: +44 (0)20 7242 1004 Fax: +44 (0)20 7242 1005
Email: admissions@lcibs.org

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Diploma in International Business & Marketing Management

Accredited by the British Accreditation Council for Independent Further and Higher Education

COMBINED STUDIES
MANAGEMENT DIPLOMAS

STUDENT FOCUS

Sona Alberti, originally from Slovakia, successfully completed the Diploma in International Business & Marketing Management, which she was awarded 'with distinction'. Soon after completing her studies at LCIBS, Sona started work for the WARC (World Advertising Research Center), as a Research Assistant. Having worked for the company for just six months, she was then appointed to the position of Research Manager for the WARC's EMC division (EMC is the European Media Center)

DIPLOMA IN INTERNATIONAL BUSINESS
& MARKETING MANAGEMENT
Course Code: DIBMM

This course is for students who wish to acquire the full range of financial, administrative, managerial and marketing skills. Upon successful completion of the course, you'll be fully prepared for a multi-skilled management position in a wide variety of organisations, and will have the capabilities required for a career in either the business management or marketing management field.

Areas Covered :

Business Economics
Financial Accounting
Sources of Finance
Planning Cash Flow
Investment Appraisal
Business Law
Oral Communication for Business
Business Writing
Sales Techniques
Negotiation Techniques
Principles of Management
Principles of Marketing
Service Marketing
International Marketing
Import & Export
Business-to-Business Marketing
Online Marketing
Managing and controlling the marketing process
Competitive Positioning Strategy
Sales Promotion & Direct Marketing
Advertising & Media Studies
Consumer and Trade PR
Media Relations
PR Promotions & Sponsorships
Corporate PR & Corporate Social Responsibility
Crisis Management
Public Affairs
Event Management & Fund Raising
PR Planning
Setting up an international business (project)
Writing a business and marketing plan (project)
Computing Skills (If required. See Subject Exchange)
Job Search Strategies & Techniques

Timings for DIBMM :

Fast-track: 15 months (4 terms)
18 to 21 classroom hours per week + private study
Full-time: 18 months (5 terms)
15 to 18 classroom hours a week + private study
Part-time: 2 years+ (6 terms or more)
3 to 12 classroom hours a week + private study
Start dates: January, May, September.
See fees and dates (Europe & Commonwealth & Rest of the World) for full details.