Diploma in International Business,
Marketing & Tourism Management
Accredited by the British Accreditation Council for Independent Further and Higher Education
 
 COMBINED STUDIES 
 MANAGEMENT DIPLOMAS 
 

DIPLOMA IN INTERNATIONAL
BUSINESS, MARKETING & TOURISM
MANAGEMENT
Course Code: DIBMT

This fully comprehensive course is for students requiring training in all aspects of business, marketing, public relations and tourism. Students gain a thorough grounding in the financial and administrative aspects of business management, acquire a complete knowledge of the principles and practice of marketing, develop their skills in the various techniques of public relations and marketing communications, and gain a comprehensive education in all aspects of the international travel and tourism industry. Students completing this programme will be thoroughly prepared for a multi-skilled management position and will have the capabilities required for the widest range of careers.

 
   Areas Covered :

  • Business Economics
  • Financial Accounting
  • Sources of Finance
  • Planning Cash Flow
  • Investment Appraisal
  • Business Law
  • Principles of Management
  • Principles of Marketing
  • Sales Promotion & Direct Marketing
  • Advertising & Media Studies
  • Service Marketing
  • International Marketing
  • Import & Export
  • Business-to-Business Marketing
  • Online Marketing
  • Competitive Positioning Strategy
  • Managing and controlling the marketing process
  • Consumer and Trade PR
  • Media Relations
  • PR Promotions & Sponsorships
  • Corporate PR & Corporate Social Responsibility
  • Crisis Management
  • Public Affairs
  • Event Management & Fund Raising
  • PR Planning
  • Oral Communication for Business
  • Business Writing
  • Sales Techniques
  • Negotiation Techniques
  • Tourism Industry Operations
  • Leisure Tourism Products
  • Retail Travel Agency Skills
  • Travel Geography
  • Fares & Ticketing Level 1
  • Fares & Ticketing Level 2
  • Galileo Computerised Reservation Systems
  • International Tourism Promotion
  • Visitor, attractions and resource management
  • Setting up an international tourism business (project)
  • Writing a business plan for a tourism business (project)
  • Developing a tourism marketing campaign (project)
  • Computing Skills (If required. See Subject Exchange)
  • Job Search Strategies & Techniques

   Timings for DIBMT :

  • Fast-track:       18 months (5 terms)
    21 to 24 classroom hours per week + private study
  • Full-time:          2 years (6 terms)
    18 classroom hours per week + private study
    OR                   2 and ½ years (7 terms)
    15 classroom hours per week + private study
  • Part-time:         3 years+ (8 terms or more)
    3 to 12 classroom hours per week + private study
  • Start dates:     January, May, August, September.
    See fees and dates (Europe & Commonwealth & Rest of the World) for full details.

 
 
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