Diploma in International Marketing & Tourism Management
Accredited by the British Accreditation Council for Independent Further and Higher Education
 
 COMBINED STUDIES 
 MANAGEMENT DIPLOMAS 
 
STUDENT    FOCUS

"I'm studying on the Diploma in International Marketing and Tourism Management, a course I chose because it gave me exactly what I wanted in terms of course content and duration in order to prepare for my future career. The course has actually already helped me with my work, as I have a part-time job and I've already been able to apply some of my newly acquired management skills and techniques. After completing my studies, I'll be heading back to Australia to get serious about my career and I'll be looking for an opening in the tourism industry where I can put my marketing skills into practice."

Mark Amphlett, Australia

DIPLOMA IN INTERNATIONAL MARKETING
& TOURISM MANAGEMENT
Course Code: DIMTM

This course is for students who wish to develop their marketing knowledge and capabilities and their travel and tourism knowledge and skills. On successful completion of the course, you'll be fully prepared for a multi-skilled management position and will have the capabilities required for a career in either the marketing management or tourism management field, or in tourism marketing.

 
   Areas Covered :

  • Principles of Management
  • Principles of Marketing
  • Sales Promotion & Direct Marketing
  • Advertising & Media Studies
  • Service Marketing
  • International Marketing
  • Import & Export
  • Business-to-Business Marketing
  • Online Marketing
  • Competitive Positioning Strategy
  • Managing and controlling the marketing process
  • Consumer and Trade PR
  • Media Relations
  • PR Promotions & Sponsorships
  • Corporate PR & Corporate Social Responsibility
  • Crisis Management
  • Public Affairs
  • Event Management & Fund Raising
  • PR Planning
  • Oral Communication for Business
  • Business Writing
  • Sales Techniques
  • Negotiation Techniques
  • Tourism Industry Operations
  • Leisure Tourism Products
  • Retail Travel Agency Skills
  • Business & Leisure Travel Planning
  • Travel Geography
  • Fares & Ticketing Level 1
  • Fares & Ticketing Level 2
  • Galileo Computerised Reservation Systems
  • International Tourism Promotion
  • Visitor, attractions and resource management
  • Planning an international tourism marketing campaign (project)
  • Writing a marketing plan (project)
  • Computing Skills (If required. See Subject Exchange)
  • Job Search Strategies & Techniques

   Timings for DIMTM :

  • Fast-track:      15 months (4 terms)
    21 to 24 classroom hours per week + private study
  • Full-time:         18 months (5 terms)
    18 classroom hours per week + private study
    OR                   2 years (6 terms)
    15 classroom hours per week + private study
  • Part-time:        2 and ½ years+ (7 terms or more)
    3 to 12 classroom hours per week + private study
  • Start dates:     January, May, September.
    See fees and dates (Europe & Commonwealth & Rest of the World) for full details.

 
 
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