Diploma in Public Relations &
International Marketing Management

Accredited by the British Accreditation Council for Independent Further and Higher Education
 
 INTERNATIONAL MARKETING & 
 MARKETING COMMUNICATIONS 
COURSES
 
 
STUDENT    FOCUS

"In Brazil, I am a fully qualified lawyer, but I was very interested in studying Marketing and very interested in coming to London. When I started to look around for colleges, LCIBS was recommended to me by some colleagues of mine in Brazil who had also studied at the college some years ago. So I applied to do the public relations and international marketing programme. I'm glad I came. It's given me the opportunity to develop my knowledge of business and generally to broaden my horizons. When I complete my studies, I'm planning to look for a marketing position in an international company, either in Brazil or in another part of the world."

Carlos Boghossian, Brazil

DIPLOMA IN PUBLIC RELATIONS
& INTERNATIONAL MARKETING
MANAGEMENT
Course Code: DIMM

This comprehensive course teaches you to apply PR and marketing skills in a managerial role. Special emphasis is placed on international marketing, and on the importance of strategic planning in both marketing and public relations. The course is ideal for those seeking to develop the knowledge and skills needed in managerial positions within an organisation's marketing or PR department or in a marketing services provider such as an advertising, direct marketing or public relations agency.

 
   Areas Covered :

  • Consumer and Trade PR
  • Media Relations
  • PR Promotions & Sponsorships
  • Corporate PR & Corporate Social Responsibility
  • Crisis Management
  • Public Affairs
  • Event Management & Fund Raising
  • PR Planning
  • Oral Communication for Business
  • Business Writing
  • Sales Techniques
  • Negotiation Techniques
  • Principles of Management
  • Principles of Marketing
  • Sales Promotion & Direct Marketing
  • Advertising & Media Studies
  • Service Marketing
  • International Marketing
  • Import & Export
  • Business-to-Business Marketing
  • Online Marketing
  • Competitive Positioning Strategy
  • Managing and controlling the marketing process
  • Planning an international marketing campaign (project)
  • Computing Skills (If required. See Subject Exchange)
  • Job Search Strategies & Techniques

   Timings for DIMM :

  • Fast-track:       1 year (3 terms)
    Average 21 classroom hours a week + private study
  • Full-time:         15 months (4 terms)
    15 to 18 classroom hours a week + private study
  • Part-time:        18 months+ (5 terms or more)
    3 to 12 classroom hours a week + private study
  • Start dates:     January, May, August, September.
    See fees and dates (Europe & Commonwealth & Rest of the World) for full details.

 
 
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