Diploma in International
Marketing Management

Accredited by the British Accreditation Council for Independent Further and Higher Education
 
 INTERNATIONAL MARKETING & 
 MARKETING COMMUNICATIONS 
COURSES
 
 
STUDENT    FOCUS

"In Brazil, I am a fully qualified lawyer, but I was very interested in studying Marketing and very interested in coming to London. When I started to look around for colleges, LCIBS was recommended to me by some colleagues of mine in Brazil who had also studied at the college some years ago. So I applied to do the international marketing programme. I'm glad I came. It's given me the opportunity to develop my knowledge of business and generally to broaden my horizons. When I complete my studies, I'm planning to look for a marketing position in an international company, either in Brazil or in another part of the world."

Carlos Boghossian, Brazil

DIPLOMA IN INTERNATIONAL
MARKETING MANAGEMENT
Course Code: DIMM

This comprehensive course teaches you to apply marketing skills in a managerial role. Special emphasis is placed on international marketing, and on the importance of strategic planning in both marketing and public relations. The course is ideal for those seeking to develop the knowledge and skills needed in managerial positions within an organisation's marketing or PR department or in a marketing services provider such as an advertising, direct marketing or public relations agency.

 
   Areas Covered :

  • Consumer and Trade PR
  • Media Relations
  • PR Promotions & Sponsorships
  • Corporate PR & Corporate Social Responsibility
  • Crisis Management
  • Public Affairs
  • Event Management & Fund Raising
  • PR Planning
  • Oral Communication for Business
  • Business Writing
  • Sales Techniques
  • Negotiation Techniques
  • Principles of Management
  • Principles of Marketing
  • Sales Promotion & Direct Marketing
  • Advertising & Media Studies
  • Service and Business-to-Business Marketing
  • International Marketing
  • Essentials of International Trade
  • eMarketing
  • Marketing Management
  • Writing a marketing plan (project)
  • Quantitative methods for business & marketing
  • Job Search Strategies & Techniques

   Timings for DIMM :

  • Full-time:          1 year (3 terms)
    18 to 21 classroom hours per week
    OR                  15 months (4 terms)
    15 classroom hours per week
  • Part-time:        18 months+ (5 terms or more)
    3 to 12 classroom hours a week
  • Start dates:     January, May, August, September.
    See fees and dates (Europe & Commonwealth & Rest of the World) for full details.

 
 
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