Diploma in Public Relations &
Marketing Communications

Accredited by the British Accreditation Council for Independent Further and Higher Education
 
 INTERNATIONAL MARKETING & 
 MARKETING COMMUNICATIONS 
COURSES

 
STUDENT    FOCUS

"Before I came to LCIBS I worked for CITI Bank and SC Johnson. I came to LCIBS to do the Diploma in Public Relations & Marketing  Communications because I wanted to broaden my knowledge of Marketing. I chose LCIBS because I really liked the environment and the structure of the college; one thing that was appealing to me was the fact that LCIBS was a small but professional college, which meant that I could get more attention from my tutors throughout my course. It was also convenient that I was able to do the course on a fast-track basis, completing a one-year course in just six months. That was hard, but I managed to do it and I really feel that what I studied at LCIBS can help me prepare for my future."

Camilla Mattson, Sweden

DIPLOMA IN PUBLIC RELATIONS
& MARKETING COMMUNICATIONS

Course Code: DPRM

This course enables you to develop the capabilities required for a career in marketing, public relations, corporate reputation management, and corporate communications. You'll acquire a thorough knowledge of the practice of PR and marketing and develop your skills in the various techniques of public relations and marketing communications. The course also trains you in the business, communications and management skills needed to operate in a PR or marketing environment.

 
   Areas Covered :

  • Consumer and Trade PR
  • Media Relations
  • PR Promotions & Sponsorships
  • Corporate PR & Corporate Social Responsibility
  • Crisis Management
  • Public Affairs
  • Event Management & Fund Raising
  • PR Planning
  • Oral Communication for Business
  • Business Writing
  • Sales Techniques
  • Negotiation Techniques
  • Principles of Management
  • Principles of Marketing
  • Sales Promotion & Direct Marketing
  • Advertising & Media Studies
  • Computing Skills (If required. See Subject Exchange)
  • Job Search Strategies & Techniques

   Timings for DPRM :

  • Fast-track:       6 months (2 terms)
    24 to 27 classroom hours a week + private study
  • Full-time:         1 year (3 terms)
    15 to 18 classroom hours a week + private study
  • Part-time:        15 months+ (4 terms or more)
    3 to 12 classroom hours a week + private study
  • Start dates:     January, May, September.
    See fees and dates (Europe & Commonwealth & Rest of the World) for full details.